S1 E7 “Measuring the moment of truth” w/Chris Engel
Everything is ready to roll. But how will you know if it worked? How will you know if the campaign was successful? How will you know if your money was well spent?
S1 E6 “Picking the right platform” w/Christy Smallwood
Step 6 of the video strategy process is the delayed climax, because success is only accomplished if the video is seen by the right people. That’s why it’s so important to have a strategic distribution plan.
S1 E5 “Giving clarity to your CTA” w/Josh Cantrell
If you don’t tell your customers what to do, they will do nothing. And many brands lose business for this very reason.