S2 E10 “How to ‘Make-Up’ a story that sounds real” w/Matthew Schramer
Good storytelling is rooted in authentic emotion and captivating details. This week’s In Focus episode features Matthew Schramer with Mazer Media as we dig into how he guides outdoor brands to create fictional stories that come to life in the viewer’s minds.
S2 E9 “Learning who your customers are” w/Jared Wareham
Effective marketing starts with understanding what you’re customer is looking for. Then it’s about connecting with them personally. Then…it’s about staying consistent and being relentless in your pursuit for their success.
S2 E8 “Winning with strategic customer diversity” w/Samantha Riley
Create specific AND broad demographics for your audience ensures you reach the right customer with the right messaging. The MBIC has had great success in recent video campaigns by selecting a specific audience and focusing on real connection.