S2 E13 “3 Keys to a Successful Video Launch” w/Leilani Haywood
Your video is useless if no one sees it. But just posting on social media doesn’t always get the best exposure.
S2 E12 “How to Ask for the Sale Without Being a Salesman” w/Kellie Lasack
It’s real talk this week on In Focus as we join Kellie Lasack from Roan Marketing and Communications to talk about Calls-to-Action. To some people, asking for a sale or action from their customer is just too direct. For others, it’s easy and fun. For every business owner and marketer, it’s a necessity.
S2 E11 “The secret to creating video engagement” w/Chip Kemp
One of the biggest mistakes brands make in regards to video production is creating a video and/or campaign that is either too short or too long. If you don’t give customers enough lead-time to engage with a campaign before it’s over, you get no benefit.