You’ve identified your audience and their needs, developed your message and assembled the campaign. Everything is ready to roll. But how will you know if it worked? How will you know if the campaign was successful? How will you know if your money was well spent?
In the final episode of season 1, Chris Engel with Bimeda walks us through practical steps to measure and monitor the success of our video campaign. A former marketing manager for Merck Animal Health and program manager for AngusLink, Chris has learned first hand how to reach and connect with a mass audience. And he knows how crucial it is to have a high performing campaign. As he puts it, “when your boss or your boss’s boss knocks on the door, you need to have something to show them”.
Chris shares the Key Performance Indicators (KPI) he uses and gives insight for how to create success through your video campaign. He shares the need to monitor video performance and be willing to make adjustments to achieve the desired results. And he provides encouragement to not give up on a campaign too early.