It’s not often that a beef producer gets the same benefits from genetic selections as his customer. For more than 12 years, Schu-Lar Herefords has placed intense focus on balanced trait selection, with an emphasis on feed efficiency. But not only does it benefit their commercial bull customers, it helps them produce high quality beef of their own.

As the market for direct beef grows for Bryce Schumann, he believes the story of efficient genetics will bring more value to producers. And as political and consumer climates continue to evolve, there’s no question Schu-Lar bulls will be ready to perform.

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