It’s real talk this week on In Focus as we join Kellie Lasack from Roan Marketing and Communications to talk about Calls-to-Action. To some people, asking for a sale or action from their customer is just too direct. For others, it’s easy and fun. For every business owner and marketer, it’s a necessity.

The reality is that customers won’t engage, won’t act and won’t buy unless they are told why, where and how. The good news is, Kellie has a way to make it fun, personal and less intimidating. By focusing on your brand’s tone and style, you can execute CTA’s that you’re comfortable with using and that make you excited to take the next step yourself.

If you’ve ever been leery about asking for a direct sale or don’t feel comfortable telling people to “Buy Now”, this is the episode that will bring you comfort and confidence!

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