When it comes to marketing, every campaign has to have a target audience. Because even though we would love for every person in our industry to do business with us, not every person needs the same thing at the same time for the same reason. To effectively and efficiently reach the right customer, we have to know who that customer is. We have to know their likes and dislikes, needs and wants, and their favorite movie and song. We have to know what makes them tick, and what ticks them off.
In this episode, we visit with Rachel Cutrer, CEO of Ranch House Designs and Co-Founder of B.R. Cutrer Inc Brahman Cattle. Rachel started Ranch House Designs as a one-woman show 20 years ago, and now has an entire team of talented marketers who understand the agriculture and outdoor way of life. As a fellow cattle producer, Rachel knows the needs, wants, likes and dislikes of her customers and is able to target her messaging with clarity and efficiency.
Rachel shares why establishing a target audience is key to a successful campaign, and gives tips for how to create customer personas–a tactic she implements daily.
