A marketing funnel is designed to create a continuous flow of new leads and potential customers to your business every single day. By implementing a multi-platform approach, you’re able to stay in contact with current and potential customers. That constant communication ensures you stay top of mind when they’re ready to make a purchase.
It takes up to 8 points of contact for a customer to do business with your brand. The more often you make that contact, the faster the conversion takes place. And while you can send personal emails or make daily phone calls, that approach alone just won’t help you scale on your own.
Implementing a digital marketing funnel helps you maximize the power of your website, social media and email marketing tools to provide value to your customers, capture their information and connect with them for a sale. Effective marketing funnels can operate as a water faucet of leads. Turn on the funnel and your business grows. When you have enough new clients, turn the funnel off. It’s that simple.
Use a lead generator on your website and social media to capture emails
Create a routine email campaign that provides value and offers a sale
Convert your leads into customers that keep coming back!