S1 E7 “Measuring the moment of truth” w/Chris Engel
Everything is ready to roll. But how will you know if it worked? How will you know if the campaign was successful? How will you know if your money was well spent?
Entries by BackroadProductions
S1 E6 “Picking the right platform” w/Christy Smallwood
Step 6 of the video strategy process is the delayed climax, because success is only accomplished if the video is seen by the right people. That’s why it’s so important to have a strategic distribution plan.
S1 E5 “Giving clarity to your CTA” w/Josh Cantrell
If you don’t tell your customers what to do, they will do nothing. And many brands lose business for this very reason.
S1 E4 “How long is too long?” w/Natalie McFarland
How long is too long when it comes to the length of your marketing video or campaign? The short answer–It Depends!
S1 E3 “Developing Your Key Message” w/Ryan Koral
The number of marketing messages we receive in a day is SHOCKING!! But the reality is, we don’t even notice most of them. Because we are completely surrounded, it takes clear and unique messages to get our attention and make us stop to listen or read.
S1 E2 “The What, Where and WHY Your Customers Want to Know” w/Lora Thorson
The old marketing saying is “People don’t care what you do, they care about why you do it”. There is so much truth to this statement, yet it’s still hard to embrace it sometimes. But in order to be successful in business, we must determine what our customer cares about at the moment we intend to interact with them.
S1 E1 “The Power of Personas” w/Rachel Cutrer
When it comes to marketing, every campaign has to have a target audience. Because even though we would love for every person in our industry to do business with us, not every person needs the same thing at the same time for the same reason.
How to Dominate Social Media Marketing
Does social media scare you? Are you overwhelmed with where to begin? Don’t let the language of the next generation keep you from growing your sales and building a following of loyal customers. Here’s 5 tips to help you get started with this effective and engaging marketing platform
Marketing vs Branding
Should you be focused on producing marketing or branding content for your business? Or do you even know the difference? Turns out one should come before the other. Watch the video to learn which is best for your business.
How to Stay Connected with Your Customer
It’s easy to brands to connect with their customers inside a retail store. They are a captive audience with obvious interest in what that brand has to offer. But to stay competitive in today’s market, brands have to maintain that connection after customers walk out the door. Here’s 3 ways brands can continue to reach […]