A Marine Corps veteran and farm boy at heart, Matt Flax’s passion for serving people has helped him become a skilled financial advisor for Edward Jones. He knows the importance of looking ahead and guiding his customers to their financial dreams by watching the big picture.
If there’s one thing Luke Frantz has learned over the past year, it’s how to be flexible and find a balance. His love of cattle and entrepreneurial spirit led him to leave graduate school and start ranching.
Richard Nevels, owner of Rocking & Rolling N Cattle Co, grew up catching cows, training horses and riding bucking bulls on the PBR circuit. But when his country was under attack, he stepped up to help.
Matt Brechwald from the Off-Farm Income podcast joins us to talk about measuring the success of your campaign. And guess what – it’s not all about the numbers.
Your video is useless if no one sees it. But just posting on social media doesn’t always get the best exposure.
It’s real talk this week on In Focus as we join Kellie Lasack from Roan Marketing and Communications to talk about Calls-to-Action. To some people, asking for a sale or action from their customer is just too direct. For others, it’s easy and fun. For every business owner and marketer, it’s a necessity.
One of the biggest mistakes brands make in regards to video production is creating a video and/or campaign that is either too short or too long. If you don’t give customers enough lead-time to engage with a campaign before it’s over, you get no benefit.
Good storytelling is rooted in authentic emotion and captivating details. This week’s In Focus episode features Matthew Schramer with Mazer Media as we dig into how he guides outdoor brands to create fictional stories that come to life in the viewer’s minds.
Effective marketing starts with understanding what you’re customer is looking for. Then it’s about connecting with them personally. Then…it’s about staying consistent and being relentless in your pursuit for their success.
Create specific AND broad demographics for your audience ensures you reach the right customer with the right messaging. The MBIC has had great success in recent video campaigns by selecting a specific audience and focusing on real connection.