Good storytelling is rooted in authentic emotion and captivating details. This week’s In Focus episode features Matthew Schramer with Mazer Media as we dig into how he guides outdoor brands to create fictional stories that come to life in the viewer’s minds. No matter if the story is true or fictional, there are certain elements that make it believable. Every story needs a beginning, middle and end, which features the character, a problem, desired solution, obstacle to overcome and an action that results in success or failure.

Matthew also shares how important it is to keep stories “granular” and focused on one customer, product or event to ensure viewers are able to follow the purpose of the video and not be confused. If you’re ready to create engaging and entertaining stories for your brand, this is the episode to see and hear!

Visit Mazer Media online or connect with Matthew on Facebook, Instagram and Vimeo