The old marketing saying is “People don’t care what you do, they care about why you do it”

There is so much truth to this statement, yet it’s still hard to embrace it sometimes. But in order to be successful in business, we must determine what our customer cares about at the moment we intend to interact with them. Do they just need to know about your company and its existence? Are they interested in what you do, but need more information? Or are they ready to buy and just waiting on a flash sale?

In episode 2, Lora Thorson, owner of Lora Thorson Creative, shares how brands can stand out from the competition and build their tribe. Lora started as a professional photographer in the equine and agriculture industries and has since developed a business that provides full-service marketing to brands all across the country. She has a talent of making complex business strategies sound simple and practical. And has a down-to-earth perspective about building relationships and providing exceptional customer service.

Follow Lora at Lora Thorson Creative or watch the Simon Sinek’s TED Talk