Season 2 of the podcast kicks off with a great interview featuring Samantha Riley, Director of Education & Marketing for the Missouri Beef Industry Council.

Create specific AND broad demographics for your audience ensures you reach the right customer with the right messaging. The MBIC has had great success in recent video campaigns by selecting a specific audience and focusing on real connection. But they also know how important it is to branch out and target beef consumers across the board. By identifying the desires and interests of each audience segment, they are able to craft campaigns that resonate with their viewers and build trust in the organization, and in beef.