If you don’t tell your customers what to do, they will do nothing. And many brands lose business for this very reason. People have to be told how to respond to your marketing and how to do business with you. And they have to be told over and over again before they actually hear it.

Certified Storybrand Guide Josh Cantrell helps us understand the philosophy behind marketing Call-to-Actions and how we can guide our customers from Awareness to Purchase with clarity and ease. Josh began Signal Brandworks to help businesses clarify their messaging and grow sales. He understands the power of simplicity and has helped his clients grow their brand exponentially by creating a clear path for their customers’s buying journey.

In this episode, you’ll learn when and how to use CTA’s on your website and in your marketing material. And you’ll gain tips on how to feel comfortable repeating your CTA over and over again.

Links to all resources discussed in the show can be found below.