How long is too long when it comes to the length of your marketing video or campaign? The short answer–It Depends!

This week, we’re joined by Natalie McFarland, McFarland Productions, for a deep dive discussion about timing and strategy. Natalie has traveled the world helping brands in the western and agriculture industry tell their story through video. She has worked with Montana Silversmith, Art of the Cowgirl and Wrangler Network. And as we learn in the discussion, every brand has a different need when it comes to video.

You’ll learn how to determine the length of your campaign, the length of your video and how many videos you should produce for each campaign. It’s a chock-full 38-minutes of stories and insight that you don’t want to miss!

Links to all resources discussed in the show can be found below.